The 4P’s: Purpose, Profit, People and Planet
Reading Time: 2 minutes The Quadruple bottom line – what is it and why does it matter? Profitability or the ‘bottom line’ used to be society’s principal expectation of companies, but not anymore. In 199, Elkington introduced the ‘triple bottom line’, which extended this focus to include a business’s impact on society and the environment pushing expectations beyond mere […]
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